Development, Marketing & Sales

If you're building or developing it, we have the tech, tools, and talent to sell it.

In the pulsating realm where development, marketing, and sales converge, Wilen Development Marketing—together with Coldwell Banker Global Luxury—crafts a dynamic marketing force that transcends the ordinary. At the heart of our ethos lies a commitment to innovative thinking, advanced technologies, and meticulous execution. We navigate the real estate development landscape with comprehensive planning, pioneering marketing concepts, and sales strategies that set new standards of excellence.

Wilen expands across the vast expanse of marketing and public relations, weaving together sales development, digital and social media mastery, campaign creation, international listing syndication, digital sales tools, inventory planning, traffic reporting, and the cultivation of industry relationships. From residential buildings to gated communities, urban districts to suburban neighborhoods—if you’re developing it, we have the expertise to sell it.

An example? As the exclusive listing brokerage for a mid-rise development, our approach consistently transforms into record-setting results. But our commitment doesn’t end with sales. We infuse developments with life through our in-house team of dynamic marketing professionals and 1Megawatt, Wilen’s integrated advertising and marketing group. From brand identities to websites, floor plans to architectural drawings, and digital to print campaigns, we ensure your project gets the attention it deserves.

1Megawatt: Integrated Marketing Powerhouse
Our in-house firm, 1Megawatt, streamlines the ordering, tracking, and storage of photos and related media. This internal system enhances efficiency, records interactions, and delivers a seamless journey from concept to execution.

With decades of experience and a hands-on approach, Wilen is more than a service provider—we are architects of exceptional insights, offering tailored solutions from conceptual stage to final product. Whether your project is a blueprint or a built community, we’re ready to partner with you. Let’s see what develops when innovation meets expertise.

Our Workflow Protocol
Built to increase speed, accuracy, efficiency, accountability, and transparency at every step of the process:

Listing > Leads > Dashboard > Media > Reports > Private Label > Automation > Support

Platform Features

Multiple Listing Service Integration

Lead Capture & Forwarding (web inquiries, call forwarding to agents/managers)

Action Items in One View

Media Management (online library, automatic photo resizing, professional photography)

Marketing Reports & Comparative Market Analysis

Automated Listing Management (status changes, property description fixes, garage dimension corrections, completion checks)

Error Prevention (40 validation checkpoints, alerts for incomplete listings, monitoring of mistake-prone areas)

Transparency Tools (time-stamped updates, summary reports, charts on listing statuses and days-on-market)

Competitive Monitoring (new listings and changes in surrounding communities, reverse prospecting)

Agent & Builder Search (selling agents, listing agents, office details)

Branding & Back-Office Compliance (lockbox purchase, XML feed MLS management, direct MLS access for reports/searches)

Support & Training

Live online chat and telephone support

Tutorial videos and webinars

Discover Opportunity and Value

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